Hello Bumby here.
Welcome to this Edition of The Preppy Chronicles.
I have had many requests in the past few months to post a current photo of my likeness for the entire world to gawk at. When I first sat down, to consider how I wished to be viewed by the world… for Time Immortal. What struck me the most was the reality, enormity and complexity of my life situation
Only after I sat down, and asked myself …”What was I going to call this new adventure; this new chapter in my life, What form was it going to take and in what type of format was it to take shape, and finally, What was I going to write about? ” Only after I answered these questions, did the task become… How do I want to be seen world-wide, what is my Logo, my moniker, What will be my On and Off line Identity.
All of the “Experts” that I consulted with on this extremely important decision, agreed upon one thing. What ever your visual identity, make sure that you use it in all forms of communication and across all forms and formats of media. BRAND YOURSELF.
So, thus armed with this bit of knowledge and desire to do something New and Bold…(Yea right, I am a WASP and a Preppy, how bold would I really go.) The Preppy Chronicles was born.
In establishing a brand, in establishing an identity, I was once again told by the “experts ” that the single most important component is… as in any business its Logo. Spend time on it and get it right the first time…Your readers will remember this when they remember nothing else.
Chose something that fits your personality, find or create something that defines an unchanging quality in yourself.
Thus, after much thought and searching, the Mallard became my World Wide Visual Identity, my Logo, my Calling Card.
When I chose to begin to share with you my thoughts, I was again reminded that due to the very uniqueness, immediacy, far-reaching and permanent nature of this medium and the simple fact that a number of nut jobs out there surfing the net…Be Honest and Truthful …. But be careful what you print. I will steal something from the Catholics…” Remember this will go on your permanent record! “
I think that is all for this edition, I will pick this back up next time.
As most of you know, I am at this time reading ” The Winthrop Covenant ” by Louis Auchincloss. I was having a very difficult time starting it, when one of my readers suggested that I start with a book called ” Wordy Shipmates ” by Sarah Vowell. This book would give the Puritans some flesh and context. I bring this to your attention to say that this suggestion worked, I am now warming up to the idea of launching headlong into the Auchincloss work.
I thank you all for your continued thoughts and feedback and support.
Always Bumby
The Preppy Chronicles Edition I vol. 12